Allow customers to accept the high price of the practical skills.docVIP

 PAGE \* MERGEFORMAT 8 Allow customers to accept the high price of the practical skills High-priced products are an important source of profit enterprise, but many high-priced consumer products have not yet been met, has been blocked in the channel distributors, dealers on the distribution of high-priced products because there are always too many worries! How to make dealers customer acceptance of high prices is that many marketing people are very concerned about, and headaches. In fact, “there is no gap between the price, if you think the value to buyers,” this principle applies not only to persuade consumers to also apply to convince the dealer. how to eliminate the dealer concerns, let the high price of your product distribution that is value? below will provide you with practical skills. First, prices of competing products when customers order my products suppress 1. Performance: “Your products are too expensive, and people the same product much cheaper than you!” 2. Analysis: customers that the product price is high, often because there is no election on the frame of reference, because the “high price” is relative. Example: In the instant noodle industry, customers get competitive products of the double package of products and package our products for the three materials compared to competing products to get us the low-grade surface and compare high-grade surface, take our small business products and large enterprises comparison of the products, such comparison is bound to have the wrong conclusions. 3. To address the challenges: (1 let the customer say, look at his reason that our company’s products, “high price” is in comparison with Which enterprise products: If customers take our products and big business than small business products to our customers shows that both the price should not be compared, because the brand awareness and market positioning are the same. If customers take the product of our business compared with major compet