Around the Fu character to do good effects of kinship Advertising Festival Promotion.docVIP

 PAGE \* MERGEFORMAT 8 Around the ‘Fu’ character to do good effects of kinship Advertising Festival Promotion Major holidays are the best promotional period of health care products. In recent years, health care products advertising in the minds of consumers becoming less and less credibility. Although most companies recognize that the holiday gift market, but still can not stop the market decline. Most enterprises are generally reduced costs during the Spring Festival. I am in Jinan market operations ‘Le哈哈 ‘ series of products, but why concentrate on attacking Chinese New Year market. Le哈哈 ‘family portrait of Action’ series of ads, interlocking and eventually open up the market. Ideas from the ‘family portrait’ At that time, Le哈哈 store in the Springs Plaza, the largest and most prosperous - Springs Plaza, the south side has been opened for three months, and sales have been tepid. Advertising Planning needs good ideas. To this end, I spent more than half a month’s time to consider the idea. One day, I was ‘Jinan Times’ see ‘Kangxi imperial brush - best in the world-fu’ ad, and from there I found a creative inspiration: Chinese New Year is the beginning of the New Year, which means blessing, and hope; every household paste couplets, paste Fu words, look forward to ‘a happy life’. ‘Fu’ character actually a drain is to represent the ‘well-being to a’. Of a people, ‘a happy life’ is the ‘family portrait’. I decided to product advertising with the traditional Spring Festival folk culture together, so happy哈哈 series of products in the Lunar New Year around the ‘family portrait’ of the festival content, play ‘Le哈哈 family portrait to the Springs people, New Year’s’ affection card. ‘Is not ad is the best advertising’. I think that the product can not be simply advertising, and the media can not simply contact the advertising department, but to contact the health special issue of the major newspaper editors. Healthy Plate classified version of their final say,