Brand Art of War attack marketing, the cover of darkness..docVIP

 PAGE \* MERGEFORMAT 4 Brand Art of War attack marketing, the cover of darkness. Every major sports events, sponsors are ho throw daughter, big time advertising. Sponsors who spent a huge amount of sponsorship, won the special and distinguished identity, the World Cup, the Olympic Games and other competitions as Brand important marketing positions, won reputation, to win the market. Of course, in addition to these powers has distinguished sponsors, a number of other non-sponsor brands have not been idle. Did not get official authorization does not mean that I will not be able to take this chance to publicity, as long as no foul, as long as consumers prefer, Why not? Of course, the current international events in addition to the official sponsors, these sponsors get exclusive marketing rights to events, but does not mean that other businesses can make use of international competitions for marketing, and many other businesses are also likely to combine international events marketing, or is walking a fine line, or is disguised marketing. For example, South Africa during the World Cup, event marketing as the automotive sector, in addition to Hyundai Motor as the exclusive sponsor outside, a lot of other car companies around the World Cup was only sports marketing, including sponsorship of the national Nissan birth of two runoff election ‘super fans’ to get 100,000 salary, and immediately promoted to CCTV, lt;lt; gt;gt; Titan, a part-time reporter Sina football coverage group, join the star, ride in South Africa, Trail riding, Yu Qashqai, witnessed the passion of events, interviews Football superstar. This non-sponsors called ambush marketing practices by the industry (ambush marketing, also translated as ‘parasite marketing’, ‘ambush marketing’ or ‘sneak marketing’, its essence is not paid to the owner of sponsorship, but but find contact sponsorship activities in order to confuse the target audience audiovisual sponsor and take profits, while causing the