Brand positioning of the triangle Pavilion model.docVIP

 PAGE \* MERGEFORMAT 12 Brand positioning of the triangle Pavilion model Since 1972, the U.S. marketing expert Al Ries and Jack ? ? Trout in the lt;lt;Advertising Agegt;gt; published ‘Positioning Era’ series has been positioned in the theory and the concept has been widely resonate .2001 business when the American Marketing Society named ‘the greatest impact ever on the U.S. concept of marketing’, the positioning theory beat many strong competitors, received this award. in accordance with the two founders of the point of view, the aim of positioning their products in the market to establish a clear Unlike competing products, and meet consumer needs the image in the minds of potential consumers in order to occupy a favorable position in their view, the basic method of positioning is not to create a new and different things, but to change people’s minds things that already exist, the links that already exist will be re-connected together. Although the positioning concept is widely accepted, but the real operation of the positioning method is only available for location map (Positioning Map, which lists the price of competing products and the main interest, to help companies find market segments, competitors, leaving the gap, and accordingly establish their own best position. location map method is only concerned about the shortcomings competitors, few take into account the characteristics of consumer demand, and no attention to the company’s own strengths and weaknesses. Thus, the positioning has not yet appeared in a more scientific approach , systematic, and practical aspects is clearly insufficient. Authors will be 3C (ie the company itself, corporate customers and competitors, 3 English words preceded by the letter C as a marketing positioning of the three reference points, combined with good business practice cases, to build a marketing orientation of the reference system model, based on shape named ‘Delta Pavilion’ model, and we daily see most corners