Chinas beer market Armageddon (I).docVIP

 PAGE \* MERGEFORMAT 5 China’s beer market ‘Armageddon’ (I) March 27, 2007, China Resources Snow Breweries in Beijing held a press conference, at which, it was announced in 2006 China Resources Snow Breweries production sold more than 500 thousands of liters, or about the entire beer industry production and sales of 15%, making China beer industry’s first production and sales enterprise, completely broke the Chinese beer industry for many years unchanged in the market ... ... China Resources Snow Breweries is undoubtedly the Chinese beer market leaping out of a dark horse, it’s more than ten years of rapid expansion and growth of China’s beer industry has witnessed rapid development trajectory, but also cross-sectoral, cross-cutting ‘East meets West’ is a successful example. China Resources Snow Breweries growth process, is the rapid development of China’s beer industry a microcosm through which the back, we can vaguely see the Chinese beer market fierce fight lasting marketing From EMKT. big upset of the spectacular scenes. China’s current beer market, perhaps the world’s most eye-catching one of the regions of the. This has a population of the world’s largest beer consuming country, per capita beer consumption is only 16.5 liters, and the international per capita consumption of 26.3 liters compared to the larger market, there are still room for growth, but also the world’s beer, one of the fastest growing it is precisely because the Chinese beer market has an enormous potential for growth, therefore, it aroused the world’s beer giant’s ‘coveted’ them through or ‘tomorrow’ or ‘dark’ means ‘quiet’ into China, which triggered a beer industry battle. In this marketing battle among the big to Budweiser, Heineken, Carlsberg and others as representatives of the multinational corporations, has taken every step forward, moving steadily, the market penetration strategy, they continue to adapt to the Chinese market, efforts to localize, market share, growing , profi