Chinas import wine market in which the Achilles heel-.docVIP

 PAGE \* MERGEFORMAT 11 China’s import wine market in which the Achilles heel? This is a regional business trip report: Instant access to more than half the company has been careful a look at it that it is actually very little understanding of the company. Marketing From EMKT. model, market operations, the means and the most basic about the company’s position has always been in the water Mochizuki. A few days ago in Dongying travel, see some of the dealers thought carefully before to seek to do a pretty good idea. Dealers should be said that I rarely talk about the company’s training, mostly on the wine market for many years their own experiences and understanding. As the saying goes ‘does not know the truth about the matter, only the edge of the mountain body’, perhaps in an industry often spent a long time the lack of divergent thinking, in order to reveal the company’s current problems, now I am with the Dongying ‘One dealer’ part of the dialogue, illustrated catalog is as follows: Me: ‘Mr Ong, our company now stores mainly in the channels between the traditional commercial channels and Group buy super-channels at the same time, focus on the development of’ home wine market ‘and’ trunk market ‘. Very much hope that you are so powerful distributors. ‘ Wang: ‘thinking good, but how to do your company’s specific market? Simply require dealers to build networks, manufacturers are not brand communication on the support is accomplished Shier’s! ‘ Me: ‘imported wines are high-end products, but also can be a luxury. Practice has demonstrated that the general spread of mass consumption of high-end products can not be driven. So we are doing the market, do not advocate doing those common in newspapers, television advertisements, but in ‘Word of Mouth’ means mainly towards moving steadily accumulate brand value. ‘ Wang: ‘This is just wishful thinking of your company fills Why should consumers choose your product? Your company’s plan should give consumers a reason