Chinas management consulting and marketing research.doc

 PAGE \* MERGEFORMAT 113 China’s management consulting and marketing research The relevant statistics show: In 2000, China’s GDP was 8.9 trillion yuan, consulting industry’s turnover is only about 100 billion yuan, accounting for the proportion of consulting industry is only 0.11%, but also the 100 million yuan, including migrants , study advertising design services, and part of the income, the real face of the strategy, management consulting turnover of no more than 10 million, probably only ten-thousandth of the gross domestic product. While the United States in the 20th century and the mid-90s, consulting industry’s turnover has exceeded 30 billion U.S. dollars. However, as, and the importance of consulting industry has been more and more Chinese attention, has great room for development, but also attracted more and more investment. Since 1980, at the initiative of the State Economic and Trade Commission, led by Enterprise Management Associates, through the introduction of foreign consulting with, combined with China’s national conditions and the actual situation of enterprises has formally launched a business management consulting. However, due to various reasons, such as people on the consulting industry a lack of sufficient knowledge of functional roles of advisory bodies more skeptical, and even some of the people also treat them as liars; the low quality of employees, industry experts were not enthusiastic participation; National inadequate attention to the consulting industry, trade, and so many regulatory loopholes, leading consulting activities are not extensive, the market capacity is small, as compared with foreign consulting industry, there is a considerable gap. Despite the unsatisfactory development of consulting industry in China, but experts say that once a consulting company focused on a special class of consulting services, there may begin to ‘self-creation’ process, on the one hand to provide such services has accumulated experience, o