Chinas remarkable pattern of prescription drug marketing.docVIP

 PAGE \* MERGEFORMAT 6 China’s remarkable pattern of prescription drug marketing In 2011, new health care reform into the new year, Chinese medicine system to continue to develop in depth. A series of new medical reform program supporting documents have been put forward, drug price control measures, the new GMP, the tendering system, and many other provinces, the policy of the pharmaceutical industry becoming more evident, which largely affects the existing competition rules the pharmaceutical industry, thus changing the competitive landscape industry. As a pharmaceutical marketing high-end market of prescription drugs also is quietly facing the changes, how to correctly understand the business of the State Pharmaceutical Deal, in time to capture market opportunities, avoid risks, marketing strategies and ways to achieve uncertain market environment, sales growth? 2010 Outstanding Chinese prescription drug marketing case has recently been freshly baked, and look forward for the industry’s marketing of these cases can be funded to provide a reference to the marketing model. “Zhuo Green”: control the marketing, terminal driving Spectinomycin Hydrochloride for Injection “Zhuo Green” is Anjitangdai drugs for the treatment of Neisseria gonorrhoeae infection-style special effects, is the drug of choice for clinical treatment of gonorrhea. Lukang Pharmaceutical is currently the only available spectinomycin hydrochloride from raw materials to the preparation and production capacity and production capacity of manufacturing enterprises the highest market share. “Zhuo Green” is the only long-acting preparation products for three years, with annual sales of 80 million yuan of the species, more than 80% market share. in 1998 was included in the lt;”State of essential medicinesgt;gt; directory. “Zhuo green” marketing is very unique, and its control of the implementation of marketing and terminal pull model has been a great success. In particular, several initiatives