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Chinese history couplets ads Quhua
To talk about China’s advertising art, can not talk about it made witty remarks commercial couplets. Our shop has always been the tradition of hanging together, easy to sing, widely appealing shops couplets, has become a unique form of commercial advertising in China, so far behind Western companies. Many commercial couplets, they have different back stories and anecdotes.
Emperor Qianlong in the Qing Dynasty Couplets written quite Masaoki advertising on several occasions for his obligation to creative subjects. New Year’s Eve one year, Qianlong Masaoki big hair, Qingzhuangjiancong grass-roots level to conduct investigations. At that time almost every household have posted good couplet, while walking to see the emperor. Went to a liquor store before, see no paste couplets, they would ask the owner, the owner gave the answer: amp;quot;Business is not good, no mood paste together.amp;quot; Emperor slightly a thought a while, my brush to paper, write a line says: amp;quot;East liquor control regardless of whether the West, Xing matter whether no matter whether they drink bad strike. amp;quot; Scroll reads is: amp;quot;Dongxing Restaurant.amp;quot; The owner went out to try to paste. After the door went to a herbal medicine shop, see the pharmacy owner is facing the door ecstasy, a question originally ruminating for a long time, can not think of better words. So the emperor once again volunteered, stroke of the pen, but also out of a joint: amp;quot;Spleen good medicine, gas good medicine, bad temper, medical; cream to eat, medicine to eat, plaster can not eat.amp;quot; Scroll reads is: amp;quot;to cure the patient.amp;quot; The emperor’s extraordinary reverberates in the end, two couplets, humor, humorous, clever words together. 2 shops affixed, the business is indeed greatly changed.
Before the liberation, Shanghai One winery owner is very smart. He posted on the newspaper five words: amp;quot;May Huang
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