Chinese liquor 2014 anticipation- from intense sink to deep dynamic sales (a).docVIP

 PAGE \* MERGEFORMAT 7 Chinese liquor 2014 anticipation: from intense sink to deep dynamic sales (a) Chinese liquor from the second half of 2012 into the depth of the structural adjustment period, this restructuring has given the liquor industry has brought great shock, but for the liquor business market is very favorable change in time from the 2013 annual liquor business market action 2014 liquor business trends, we predict, the liquor industry from tactical to strategic restructuring adjustments, further intensified competition among liquor companies, help consumers see plainly liquor, liquor conducive to create a healthy image. 2013 was the first year the liquor industry change and strengthen the country liquor in the fierce shock to 2014, and look at the development of China’s liquor industry in 2013, we can carry out an overview of core words, it is “heavy.” The first is the “price to sink.” To Mao five line represented Chinese liquor have cut or push the product mix to sink, such as Maotai shares directly down Han sauce, Jen wine, wine prince, welcome wine retail prices, making Maotai waist Product Price unprecedented enrichment, such as Wuliangye Wuliangye heavy launch the first song, special song, timely introduction of low-grade, low-cost core products such as Wuliangye, Wuliangye waist further enrich the product portfolio, making Wuliangye structural subsidence features become more evident, Jiangsu Yanghe rum in the spring of 2013 launched a series of products in circulation, making the sinking Yang structure has been strengthened. famous enterprises prices sank close to the people making the wine onto the road, followed by “channel sink.” Under this round of channel Shen covering almost a glimmer of liquor, second-tier liquor with a strong regional brand, model changes to liquor marketing has played a pivotal role in Mao five tier liquor companies, represented the first time the channel sink rise to a strategic height, flat revenue growth achie