Chinese Liquor Industry century Network Marketing.doc

 PAGE \* MERGEFORMAT 25 Chinese Liquor Industry century Network Marketing The 20th century, late 80s, in order to Confucian family liquor on behalf of the liquor companies had seen the amp;quot;coming out from the depths of liquor Lane,amp;quot; market opportunity, so advertising as the major promotions, distribution strategy followed by the market model of the occupation , making a number of liquor from the fragrance of the wine business really get the intoxicating profits. Then, eager to project a number of princes on the swarm, but also mostly identical to the basic business model was more or less sales returns. According to incomplete statistics, at the end of 1997, China had nearly 40000 liquor businesses to invest in market operation. It is unexpected, however, is that in the second half of this year, almost all the liquor company’s marketing performance has shown a negative growth. Even once a very hot brand, can not escape the catastrophe. Entered in 1998, ranking China’s liquor industry leader in Moutai and Wuliangye take the lead in price reductions, and deigned to salute, the strength of the customers are invited to Japan to jointly plan. All the liquor companies Suddenly gaffe Follower of fashion, to understand the amp;quot;market environment,amp;quot; companies are all working intensively to study ways to adapt to the new market environment developing new strategies. First of all, they had to heart to find the next resistance hotbed of leading to confusion. 1, leading to confusion century liquor industry, the radiation 1. Advertising variation in 1996, Qin pool with 66.66 million yuan to become CCTV S Wang, indeed, the Chinese century, advertising as the main effect of promotions on its head, not knowing it is very light then dark Fan Zhao. In 1997, with the 1997 pool of investment 320 million yuan Qin won the bid again, so that in 1997 China’s wine industry, marketing strategies have to sober reflection on the watershed. A result, many wineries