Chinese-style fast-food chain slightly.docVIP

 PAGE \* MERGEFORMAT 10 Chinese-style fast-food chain slightly In early 1996, China’s catering industry staged a big stage for the excitement - ‘Red Sorghum’ challenge ‘McDonald’s’. A prelude to China’s fast-food industry has been played, but its theme could be more magnificent, majestic, becoming classic, it depends on whether to take a standard fast-food chain path. I as a ‘Red Sorghum fast’ sustainable development planning and management consultants, it is necessary with all Red Sorghum colleagues, society and industry colleagues as well as concerned about the ‘Red Sorghum’ career development of people to explore a ‘Red Sorghum’ and even China’s fast-food industry development must be clear about a number of issues. Root of the problem can only be accurately positioned on the Chinese fast food, thus the planning, design framework for the overall business strategy. l. chain operations and take-ism Usually we talk about chain stores, it is easy to think of McDonald’s and KFC fast food, Wal-mart department store or a 7 1 ELEVEN convenience store, not knowing the statistical classification according to the U.S. Department of Commerce, at present all kinds of chain stores has reached 19 Grand class, almost all contain a large number of retail and service industries. Chain management has developed into a very mature business management model. China’s national enterprises so far not yet reached a mature system, size and level of standard chain. The reason for Chinese enterprises in the chain this point, too much emphasis on things joined with Chinese characteristics, in fact, according to Mr. Lu Xun take-ism’s view is not difficult and complex, first brought on line to use. Once the chain of the system architecture after it, and then modify the enriching things with Chinese characteristics, so that it can at least make the first chain of enterprise operational mechanism up early on with an operable, then in development, constantly enrich and improve it and improv