City-based home appliance chain hit the threshold of the countryside.docVIP

 PAGE \* MERGEFORMAT 4 City-based home appliance chain hit the threshold of the countryside Needless to say, today, in order to Gome and Suning, represented by the two giants of the city-home appliance chain in China is still worthy of the title From EMKT. appliances distribution channels of the ‘absolute main’. However, the two giants 2008 annual financial report showed the number of pre-depend on stores, capital acquisitions, type of financial model of the hidden dangers caused by expansion of the marginal benefit of decreasing the size of the negative effects have been gradually revealed. While Suning is still sticking to a high-profile shop strategy and in the ‘51’ Golden Week a record 50 stores with the opening record, but the country has made it clear the United States and has been essentially shut down inefficient implementation stores, slow down the pace of the phased shop ‘ contraction ‘strategy. Statistics show that Suning Appliance in the country’s 31 provinces and cities within the three market, less than 100 stores, township market, shop no more than two-digit; Gome listed some 859 stores, as well as 227 non-listed part of the shop a total of 1086 home store, the same number of stores there is 34 markets are in double-digit below embarrassment. In the home appliances to the countryside system, Gome outlets under the name of the record to 1680, Suning Appliance can reach 1864, of which the number of outlets account for about 34 to 40%. Household appliances to the countryside and circulation enterprises, the provisions of the tender documents: Tender sales service capabilities of people to be covered by the tender all township areas, sales outlets in the tender provinces (autonomous regions and municipalities) and counties (cities) coverage of not less than 90% (Xinjiang, Tibet Qinghai coverage of not less than 50%), after-sales service in line with national household electrical appliances ‘three bags’ provisions; sales outlets must be directly j