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Clerk rebate to raise the sales of the main exercise?
The face of fierce competition from first-line terminals, manufacturers and distributors on the one hand to increase the terminal building efforts, putting in a lot of manpower, material resources, while also continue to increase the intensity of the control of the terminal. With the super-chain stores and the emergence of a large number of companies, many store clerk to become the main sales, so shop became a factory and dealer rebate to draw an effective means of staff, a number of smaller brands just entering the market, this situation is have the sole Zhong, with high staff rebates, has applied successfully for the terminal on the market.
Store the question: Who shops pull back to the more higher?
Earlier this year, Wuhan, a major mobile phone manufacturers and distributors of chain stores issued a result, many manufacturers and dealers can not understand the documents: a clerk expressly provides standard rebates, and rebate must be uniform implementation of stores shall not be secretly operating . Three provincial-level agents because of a serious violation, operation exceeding rebate, the store has been fined 10,000 yuan. After the news spread, caused a great stir in the industry, many dealers do not agree with this, store environment is not pure, nothing to do with the distributor Moreover, distributors are the Distribution to the stores, so treatment of distributors, appropriate?
In this regard, store marketing department official said his own helplessness, and told him to make a determined effort to adjust a clerk rebates events.
The chain store in Wuhan in mobile phone sales have for several years, especially in the high-end machine sales areas accounted for a very large proportion has been through various brands mobile agent Distribution for OTC, because of its multi-store locations in the high-end stores and are therefore sensitive to price is not high, dealers Gong Hu
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