Clever planning 3 months revenue 10 million.docVIP

 PAGE \* MERGEFORMAT 10 Clever planning 3 months revenue 10 million In this article, A well-known liquor brands for the domestic one, with very high name recognition, but due to the impact of counterfeit products, poor reputation. In order to enhance the reputation and sales, October 25, 2001, the author through careful market research, choose the Huai’an market as a breakthrough product goods, through a series of marketing mix, in just three months time, sales more than 1100 million, while direct sales company due to the implementation of the system, the product set aside a certain degree of difference, so the final accounting, A company does not take the money in a promotional advertising costs, all costs resulting from the direct sales company-wide spread itself. Specific planning program are as follows: 1, the market status Huaian known as the reputation of the hometown of liquor, ‘three ditch a river’ has scenery for decades. The planned economy era, A brand in the Huai had been more than 80% share of the market share. Entering the market economy, due to various reasons, A product in Huai’an market from 150 million annual sales, down now to 500 million. It can be said in Huai’an city has barely see the A product, only in the rural market, as well as some sales. (Specific research report omitted). 2, the product barriers to entry 1, A products in the market has been no suitable Huai’an dealer, owing mainly to the following: 1), the product market rate is low and poor reputation; 2), the product is not a large profit margin, the dealer does not appeal; 3), in recent years, A product in the market is not advertising Huai’an investment promotion efforts in a smaller and there is no continuity and continuity; 4), dealers are higher, and that the main reason is that some liquor manufacturers to seize market share is given a number of liberal incentives. 2, Huai’an area hotels approach the threshold higher, mainly reflected in: 1), high-end hotels appr