Clothing terminal advertising the performance of an effective combination of.docVIP

 PAGE \* MERGEFORMAT 9 Clothing terminal advertising the performance of an effective combination of The terminal sales of apparel products are often more concentrated area, a city almost all the clothing store is located in the terminal shopping malls, supermarkets, department stores, pedestrian street, clothing mall, clothing wholesale market and other mainstream commercial venues. In an increasingly homogeneous product market, because of the many brands the same time and place of existence, so the competition among apparel brands is very straightforward. To the many marine clothing brand was chosen by customers, end of advertising performance is very important because the end-consumer advertising primarily to generate a reminder to buy, suggesting that, Lenovo, guidance and other effects. How can I get clothing ads give full play to end the effort paid off, and power to attract consumers to buy directly from behavior? Integrated speaking, clothing end of advertising performance is a systematic project, the terminal advertising is outdoor advertising, shop head, indoor advertising, image advertising and store POP store all kinds of elements such as combined, and each group can be separately ad elements play their functional role. 1, outdoor advertising In the apparel city, shopping malls, wholesale markets and so eye-catching location of the establishment of outdoor posters, can effectively raise brand awareness, brand image, but also demonstrate good corporate strength. Moreover, the outdoor advertising picture can be prejudiced, so that customers contact with the product before the product and the brand that understands and maintains a certain impression, to facilitate customers in many apparel brands to enhance the memory of the brand and goodwill. Moreover, in mall, wholesale markets and other places of outdoor advertising can play a better investment to expand within the region results. Outdoor advertising in general require a bright, eye-catching c