Coca-Cola- targeting new markets.docVIP

 PAGE \* MERGEFORMAT 12 Coca-Cola: targeting new markets In saturated markets to expand sales of the tips are: looking for new market segments First, background material In July 1992, Coca-Cola Company announced: the company throughout the United States within the small office has been installed 35000 ‘break with’ (Note: ‘break with’ namely, the ubiquitous Coca-Cola China’s urban small-scale sale of beverage machines), This ‘break with’ the installation marks the Coca-Cola Company for many years to achieve the dream: staying at home and the office staff can enjoy the Coca-Cola beverages. The realization of dreams is due to Coca-Cola Company has successfully developed the new Coca-Cola dispensing machines, the development of the aircraft has experienced 20 years of research, and in more than 30 countries to promote trial and costly, is known as the soft drink industry observers in the history of an unprecedented development. This new type of ‘break with’ In addition to the Coca-Cola’s annual sales of 8.0 billion potential impact, it is clear to the entire industry will bring about some changes. In 1986, every U.S. public to the annual consumption of soft drinks is about 45 gallons of drinking water has exceeded the amount of their. However, in the past 10 years, the major beverage market for further development of market segments, already depleted the rapid development of new alternative products, the market is full of new trademarks and trademarks of series. Retailers often used to find a fraction of the company to replace the goods on the shelves. A result, soft drink companies have found that their main products in the market share was shrinking, while its cost of sales are in the rising sharply. Coca-Cola’s ‘break with’ marks a new trend of market segmentation and mass of the virgin’s office market, the beginning of the battle. As the reduction in the amount of coffee consumption and people’s gradual love carbonated soft drinks, beverage company office