Cognition 2000.docVIP

 PAGE \* MERGEFORMAT 4 Cognition 2000 In the strains of the bell in the new millennium, the pace of the cross to the WTO, in the global economy towards the integration of melody, we have ushered in a new era in the history of mankind. This is an event of historic opportunity for the millennium that has just to adapt to Chinese enterprises to adapt to market rules mean? Clear to about? In such an economic situation that the World Trade Organization, the International Monetary Fund, World Bank, the three major economies ‘of the United Nations’ rules of the game, the living side of China on how the rules with local communities? China’s economic development, economic systems, economic management, business philosophy, marketing will therefore what kind of chain reaction? The face of this extraordinary Annals 2000 figures, China’s enterprises, you realized what? 20 years, simultaneously with the reform and opening up foreign-funded enterprises into the Chinese market, relying on a forerunner of modern marketing theory and its advantages, to our national enterprises on the students in a lively and not without a heavy lesson. Chinese companies compete in this great disparity in strength, from a series of disappointments to take shape gradually built up a competitive edge platform, initially forming a blending characteristics of modern marketing, the action mode. However, the imminent force of the WTO, a new pattern, we not only have no choice but to adjust, or re-structured our marketing ideas, and to adjust the path and direction has also been clearly seen, that is, scientific, fine. It must be recognized that there is no market for modern marketing theory to guide practice, is blind and dangerous, we must press impetuous. The success of law warned us that every aspect of marketing, every step must be down to earth, can not tolerate any negligence and false edge, in the subtlety to do the market, customer wins in the nuances, which is the success of our cross-borde