Concerned about the neglected other half of the market.docVIP

 PAGE \* MERGEFORMAT 10 Concerned about the neglected other half of the market (This article is taken from SHI Guang-date book ‘subversion - China From .com market operation rules’) Most of the enterprises now separated by sex as an important reference factor in the market, or to their product positioning in the male market, or the product positioning in the female market. However, if only the eyes remain in a single male or female clients, or do not distinguish between gender, will miss a lot of market opportunities. If the women in the service to locate a customer-oriented businesses can escape the inherent mentality of men has as its own customers, this way not only double the size of the market space, but also likely to open up a sea of blue. For example care shampoo brands and properties are mostly women, men are more casual, so that the traditional way of thinking will inevitably be ignored while the main attack men, women, consumer market, customers, and thus women’s shampoo market is highly competitive. The Unilever shampoo first proposed the concept of gender introduced the Chhnang exclusively for men shampoo, from product features to product content, to design, are targeted at male clients of the characteristics and preferences, so pay no attention to the men shampoo has also started to pay attention shampoo brand, function and content, broken down on their success opened up a blue ocean without competition. McDonald’s 2002 turnover mate landslide, in order to reverse the tide began to find the reasons why McDonald’s, McDonald’s former clients are mainly targeting men and children, they believe, children if you like McDonald’s, to patronize McDonald’s, the child’s mother will follow naturally door, so do not singling out women for market development. Can be found through the survey, with the development of new forms of society, women have not only as the mother’s role, there are career oriented women, non-married persons, Dink owners and so on, mor