Consumer behavior and the relationship between psychosocial.docVIP

 PAGE \* MERGEFORMAT 5 Consumer behavior and the relationship between psychosocial China because of historical, geographical and other reasons, the difference between the larger cultural environment of each region, forming a tribe of cultural patterns. But with the economic and technological development, began to appear tribal pattern and unity of social and psychological forms coexist. New unified social psychology is not just another ideology is based on the generation of the tribe, but the whole community together to follow, or the existence of a large area of #8203;#8203;value orientation. So in this great social psychology and consumer behavior relationship is how it? First, the ‘gambler mentality’ and the speculation and consumption Gambler mentality psychosocial causes Aspects of life: wealth and powerful correlation increases, the civilian elite rising channel began to recover, the benchmark measure of personal achievement and status linked with money, etc., in reality, all the inequalities, so many people have come to expect to get through the shortcut success. Mass communication levels: level now in mass communication can not be avoided in order to win the eye entertainment information dissemination, ‘Feng’, ‘dry Lulu’ and other overnight, talent show also spawned a wide variety of all types of ‘star’, so that society Some people attempt to win the eye of the ‘gambler’ mentality to achieve ‘success’, life and culture from the double impact of the environment, contributed to the gambler mentality in society today. Gambler mentality and speculation and consumption relations: gambler’s mentality has been associated with opportunism, but blind opportunism consumption becomes a gambler. The most obvious example is the recent mad rush to buy gold this year, April 10, the international price of gold fell, within ten days of the mainland investors to buy physical gold, 300 tons, accounting for 10% of global gold production. There is a consider