Dealer- How to benefit and quantity of the balance forward.docVIP

 PAGE \* MERGEFORMAT 8 Dealer: How to ‘benefit’ and ‘quantity’ of the balance forward Profit, or sales of the brand to brand? This is a lot of today’s cosmetics distributors faced a dilemma, because in the moment, between the two is often Mao Dun. That market, widespread phenomenon is difficult to take the high-profit brands volume, pushing up difficult; while the brand but did not take the amount of profit, a hard, that is, earn handling charges, profits and sales of the brand are the brand Dealers generally required, the key is the actual situation for themselves, to be focused, then how to balance between the two, to earn more profits, seek to develop? Analysis of one, terminal-based retail dealer. Cosmetics distributor for the terminal for all know the importance of brand choice of profits, or stores where there is no profit, without mentioning the existence and development? However, high-profit products are generally relatively low visibility, brand influence of small manufacturers is not the strength or no advertising in promoting the big investment, but the space for more profits to the dealer, trying to so that the positive terminal of the dealers take the initiative to recommend their brand to achieve sales goals. Accordingly reason, these profits brands for customer pulling power is relatively weak, and operation of such a brand, terminal distributors must have a wealth of retail experience and a strong promotional tool, it would be difficult to product sold, while operating profit the dealer’s ability to sell the brand and the store’s reputation and strength has certain requirements, calling such, the product will become a backlog of stock piles, once more than shelf-life, product is also afraid that no one would dare give away should be, and even will take into account stakes are. Low-alone brand distribution of profits do? Profit margins are too small, but also can not survive, and such sales the brand is not restricted distribution area, and ou