Dealers integrated marketing road.docVIP

 PAGE \* MERGEFORMAT 15 Dealers integrated marketing road Here is the integration of vendor integration, refers to the brand among dealers and manufacturers through the docking management, deeply embedded into the manufacturer’s distribution system, as well as the retail end of the supply system, to achieve steady development of enterprises, rather than the rapid development . On competition trends, market realized the big brands to focus on the trend. Similarly, the dealer industry has also appeared in the big brands focus on the trend. Then the big brand manufacturers, he in order to better achieve the end-customer service, implementation His business policies and maintaining market order, he used his brand’s strong position, the dealers strict management and control, require dealers to focus more of their brand marketing end, upstream manufacturers must be strictly screened Distribution provider, is committed to developing the ability and potential dealers, and these dealers embedded into their business network, integrated operation. thus realizing the stable development of relations. So due to the rapid flow of big brand products, brand manufacturers who have the ability to enter the channel distributors, manufacturers can not only get brand management, business guidance and help, and a stable and sustainable distribution business development opportunities and benefits. Vendor integration is a prerequisite for the manufacturers brands belong to big brand category or brand is rapidly developing horse, take this vendor integration model is more likely to succeed. Below we look at the popular market, vendor integration model. Case Study: The current market is the most popular of the three-party integration model Luzhou Qi Quan mode Luzhou seven springs model is implemented in 2006 private placement of a continuation of the dealer, the object of interest to further expand sales and more dealers. Luzhou the original channel sales team, customers and