Dealers on how to build characteristics of channels-.docVIP

 PAGE \* MERGEFORMAT 10 Dealers on how to build characteristics of channels? Moderator: Wang Xin-Hong Invited guests: Light yogurt Anshan agents    Wang Xinghong Longitudinal Zhida consulting firm Shanghai Alliance    Yu-xiang Marketing people           Lei Yu   What characteristics of channels?   Moderator: What characteristics of channels do? Mr. Liu questions to lead us into the current ‘China Sugar clinics’ theme: how to build features dealer channel? First, we must be clear what characteristics of channel?   Yuxiang: Features channel is a relative statement, as opposed to the normal channel for the purposes of. At this stage sugar amp;amp; distilling the food industry through the normal channel is nothing less than hotels, wholesale, business super, retail stores, etc., in these channels, where competition has become fierce, dealer profit margins getting smaller and smaller, so the characteristics to look for new channels to become the ideal number of dealers, and distributors have special channels become the manufacturers investment requirements.   Yu Lei: so-called ‘feature channels’, I think we should refer to the product sold for a specific period of specific sales channels, it has a low cost, high output, competition, fewer features, and certainly is a breakdown of the characteristics and time in nature.   Moderator: Since I can not detail describing characteristics of channels, then we can draw an outline around it?   Yuxiang: channel trend is flat, diversified, and this is the trend. If you are painstakingly designed channels and this trend is incompatible or even inconsistent, then the channel you are not only excellent, but is not feasible. Featured Case Discussion channels Moderator: Can you introduce some characteristics of channels, the case then? Yu Xiang: I speak a delivery service example. This is a case occurred in Shanghai, there is a dealer came up a big delivery compan