Deep plowing Brand Secret Garden.docVIP

 PAGE \* MERGEFORMAT 10 Deep plowing Brand Secret Garden Deep plowing Brand Secret Garden - ‘Management magazine ‘1 month’s cover article ‘Management Journal’’in 2007 the brand ideal for large survey of consumers’ Announced! View in 2007 Taiwan’s consumer brands into the ideal and the retreat, although there is still a new comet smoke, but the strong secure on the throne of the trend more apparent than in 2006. From this it can be seen: a manifestation of the brand power to see that the brand awareness, preference degrees, once constructed, is a long-term sustainability of the force, which revealed the ‘winner-take-all’ means, but also the brand in the world where a ‘ hegemony ‘logic. This domineering trend projection in the larger environment, but also providing evidence for the importance of the brand. So, how can consumers are his ideal of branding? In the brand’s world, consumers want is to ‘emotional’, ‘expect’, ‘trust’, ‘commitment’ and other intangible things, into tangible products and services, which consumers can truly conquer the factors It is the ideal of a strong brand and the disadvantaged in general the biggest difference between brands. Hitachi air-conditioners in Japan than in Taiwan’s Teco really well? A unified instant noodles taste than the Master do? Sony digital camera than the Nikon reliable? Perhaps not so absolute. What factors make these brands are better than their competitors and become the ideal brand to consumers? In fact very simple, because they opened up a brand through people’s minds, and can permanently docked way. The value of the brand consists of two parts: First, the body is reflected in the practical value of specific goods must be good quality consumer consent; 2 is the ability to meet people’s spiritual needs for added value. If an enterprise is also a practical point of view the traditional view of products and services, can only get half the value of the other half will have to upgrade to the brand product, giv