Define the category attribute to Ding Xiao promote.docVIP

 PAGE \* MERGEFORMAT 4 Define the category attribute to Ding Xiao promote Category does not mean that people do not attribute ideas, no idea who the soul is an illusion, the property can make full meaning of the category, thinking that people can sublimate the soul! So what is the category attributes which describe the category mean? Summarized the first class after sales reached: category properties: refers to a category of consumers in the group mind, directly reflecting the interests of a collection of things to offer. When we encounter products, we will find in our minds sweep properties of the product category, we will buy the right property, we will give up the exclusive property of this product. For example: We see a bottle of liquid laundry detergent, our mind immediately is the emergence of laundry liquid detergent, and now I’m using a detergent to wash it very clean, ah, ah no need to change, so the Blue Moon liquid detergent advertising appeals more consumers to buy clean and is not touched, and that is because the liquid laundry detergent to clean long to seize the property category, large category of liquid detergent to do laundry detergent market to find the inherent weakness of the property to seize, in fact, the soft underbelly of detergent not dirty, but washing will not clean melt glued to the clothes detergent annoying! Liquid laundry detergent is easy if you stick to clothes washing detergent category attributes not to attack the market quickly is certainly bigger! Category is not inexplicable generated category in the cultural process of birth must meet certain needs of groups, some of the benefits, so the needs and interests of these categories together constitute the foundation of the formation of the category properties. Thus, the category attribute is bound to category of all marketing activities for the corresponding constraints. Corollary 1: The category attribute has a valid, existing on the market must have a category of ex