Depth distribution of new ideas.docVIP

 PAGE \* MERGEFORMAT 4 Depth distribution of new ideas Depth distribution, this is following the ‘run-off terminal’ after another marketing From .com the core of the word. Marketing community of its original definition is: from the factory set up distribution team to cover the dealer can not or unwilling to cover the regional or terminal distributor of coverage in order to obtain a higher rate of shop city marketing mode. One of several key points: 1, in-depth distribution of work is done by the factory, is the responsibility of the manufacturer; 2, in-depth distribution of the object is a broad market, is through the distributors are unable or unwilling to cover the coverage of the regional or terminal; 3, in-depth distribution is intended to compensate for the dealer or distributor of the ‘channel defects’; The so-called achievements of the influence of coverage and depth distribution of the success of many companies marketing model shop city, the high rate and high market share, such as unity, Master, Coca-Cola and so on. However, with the marketing approach of ‘evolution’ and the increasingly fierce competitive situation, the marketing model of the mind and between the results of the ‘departure from the’ more serious ills are also becoming more and more obvious: 1, sales revenue increased, but profits dropped significantly, resulting in sharp drop in margins; 2, rapidly expanding marketing team, organizational structure become more complex, management is increasingly apparent; 3, the supply chain facing the fault; There are indications that the depth distribution of failure is a foregone conclusion, it seems that it should be thrown into the dustbin of history. However, the distribution can stop coming? Of course not, we should not only uphold the ‘distribution’, but also more ‘depth’. It can only improve them, according to its functions, division of labor be re-defined as: ‘Depth distribution’ refers to the factory to provide market support, enco