Depth distribution the only way Regional Breakthrough - T summary of the implementation of the depth distribution of liquor licensing.docVIP

 PAGE \* MERGEFORMAT 5 Depth distribution the only way Regional Breakthrough - T summary of the implementation of the depth distribution of liquor licensing Depth distribution of regional breakthrough performance over two years six months! From the beginning of October 2009, we carried out for the services of Sichuan T Liquor license more than six months time, through the regional pilot, into the depth distribution of fine mode operation of the market, and now has made remarkable achievements :1-3 The total monthly sales volume is 50.2 million yuan, 1-June’s total sales to more than 78 million yuan. three months to put the past beyond the performance of the year (the pilot area in previous years, the highest annual sales of 3,500 million, year and a half months to complete the sales in previous years, six months beyond the previous two years, results have been no suspense! Behind the growth in performance, we see the depth distribution model using active in all aspects of liquor sales to consumers, sales staff, dealers, manufacturers closely linked together to form the marketing value chain. Facts have proved that the depth of sub- sold to: reduce the physical distance and consumers to enhance sales force motivation, boost confidence in the manufacturers distributors, activation marketing functions, and clear the product distribution channels, reduce inventory risk and R amp; D center links. The industry should be aware that most of the past, extensive wine marketing business, the lack of control terminals, logistics can not be smooth, severe asymmetry of information. In today’s highly sophisticated, the homogenization of intense competition, changing consumer perception liquor market extensive marketing model clearly can not meet the liquor industry. The depth distribution of the operating system as a regional market for the liquor business in the terminal management, customer management, logistics management, information management, providing a sound s