Depth of draw River wine marketing experience.docVIP

 PAGE \* MERGEFORMAT 46 Depth of draw ‘River wine marketing experience’ ■ Data Key Leaders: Wuliangye, Jiannanchun, Luzhou, Langjiu, Quanxing, Tuopai Challenger: JLF, Shuijingfang, National Pits 1573, willing to wine, gold Jian-Nan, Feng Valley wine, etc. Wuliangye: According to statistics, in 2004 the Group achieved sales income of Wuliangye 13.8 billion, record profits and taxes of 3.8 billion yuan more than in 2003 grew 15% and 11.5%; brand value reached 30.68 billion yuan, an increase of 3.618 billion yuan; in 2005 a -6 month sold 66.4 thousand tons, representing growth of 13.12 percent over the same period last year. Realized main business income of 3.807 billion yuan, an increase of 10.12%; to achieve net profit of 588 million yuan, an increase of 9.58%. Tuopai Group: 1-6 months in 2005 realized main business income growth over last year more than 10 percentage points Tuopai, the high-end product sales revenue increased 40% from a year earlier, especially in high-end products ‘are willing to wine’ sales revenue than the same period in 2004 grew more than 60%, product structure adjustment evident result. Luzhou: 2005 1-6 month of sales revenue, total profits and taxes, gross profit increased by 12.18% year on year, respectively, 17.6% and 25.76%, management fees, finance charges decreased by 11.72% year on year and 30.90%. ■ Why is the ‘Sichuan wine’? In recent days, when people open the Travel Channel, we will hear a slogan: ‘The new logo represents the quality of ’, superior products will appear followed by the familiar to consumers’ brand face ‘-’ Jiannanchun ‘! This is the ‘Chun Liang solid-state fermentation liquor’ identity authentication ‘brand’. To tell the truth, regardless of ‘Chun Liang solid-state fermentation identity authentication’ in the future will be ‘Whispering how many’, but there is a corollary: ‘Jiannanchun’ will consumers consider the ‘Chun Liang solid-state fermentation liquor’, which is the ‘brand effect of the spread of