Depth interpretation of TCL Group 2006 Annual Report.docVIP

 PAGE \* MERGEFORMAT 12 Depth interpretation of TCL Group 2006 Annual Report April 30, 2007, TCL Group, released 2006 annual report and 2007 first-quarter results, both a loss a win, a very dramatic effect. Realistically speaking, TCL2006 years, I expected a loss, we may wish to retrieve my articles published in early 2006, when I had the operation on the TCL the next few years the trend was predicted. However, in 2006 a sudden loss of 1.932 billion yuan, is still beyond my expectations, I had predicted a loss limit should be 12 billion yuan, not a want to be so many! Why are so many losses at once? TCL’s explanation is: Multimedia European losses as high as 2.596 billion yuan, the Group’s equity ratio assessed by 1.006 billion yuan, in addition to multimedia, the Group is also a loss of 926 million yuan. I think the interpretation of TCL worth pondering. First, Europe is a loss of how to bring it? What does? TCL’s explanation is: the European market too quickly to the flat-panel TV transition than expected, while TTE Europe, the old system, the team can not adapt to this change. Should be said that this statement is half right. Transition from CRT to flat panel TV is the trend, started as a TV business, TCL went so far failed to make a precise orientation of industrial development to determine, this is almost an unforgivable mistake. In fact, industry observers seem unable to accurately take the pulse of industrial transformation, of course, is a major fault of TCL, the European market, the high marketing costs, I am afraid is the largest of its loss-knot disease. Rely on cheap labor to survive a business, how can we rely on high labor costs in Europe to survive? This was exactly what the pain in the second half determined to re-TCL2006 the European market reasons. This restructuring, to actually make TCL back in 2004 before the acquisition of Thomson on the origin. In other words, the acquisition of Thomson has become meaningless. Secondly, the