Depth Marketing- walk on the edge of love and pain.docVIP

 PAGE \* MERGEFORMAT 8 Depth Marketing: walk on the edge of love and pain 1, in-depth marketing: not easy to say love you Recently discussed in depth marketing or distribution of Yue-depth articles, see the emergence of later went so far as to use a function, and even calculus formula to calculate the so-called ‘channel profitability’, channels, tension and a series of strange terms; and business consulting firm, and jun the idea of the ARS (Area Roller Sales Regional scrolling sales model), to TCL in particular, Robust be used as the representation of this model in practice brand, will seek to target the regional market share of the first mode of operation known as the ‘depth of marketing’ . We believe that sales, including marketing, are simply a ‘addition and subtraction’ can say things clearly, and occasionally use a bit of multiplication and division, totally do not need to spend higher mathematics. Secondly, the so-called depth of marketing should be defined as a channel of deep plowing to control the operation of the core system, and not the full content of the regional marketing activities. In addition, those who have been the major brands Shenshenmimi explain the depth of marketing models: such as Procter amp;amp; Gamble’s ‘integrated distribution system’, Coca-Cola’s ‘101 mode ‘, Master of the’ channels of precision farming ‘, a unified’ secondary sales The models’, silk treasure ‘by the Drainage Direct’, etc., at its core is nothing more than a reasonable share of product distribution costs, thereby re-link the profit distribution channels to reach the control plate on the basis of price stability in the terminal cover and increase sales. In terms of its intention is that all brands in the market environment, business resources and marketing strategy under the guidance of the channel operational test, their access to long-lasting (Long Term) the success, the 60%, thanks to the brand and products, and 30% should be attributed tenacious perseveranc