Depth of distribution depth how to measure-.docVIP

 PAGE \* MERGEFORMAT 9 Depth of distribution ‘depth’ how to measure? Depth distribution is faster in the consumer goods industry, some enterprises first proposed as a sales management. But with the advent of heat distribution, various sectors of the companies are proposed to carry out the depth of distribution. For a time, not do the depth distribution as if the existence of an outdated feeling. At the same time separate ways of marketing the industry elite have joined to explore the theory on the depth distribution, or even peers with expertise in this area, wrote books, to alleviate the depth distribution of the mystery. We believe that every enterprise at every stage, you should select their own brand, product, size, strength, resources, development objectives, such as to match the marketing model, to catch up with the trend does not make any sense and can not yield a profit for the enterprise behavior. We are going to study, or even when using a marketing model, we must first deeply understand the essence of its subject, he will be the starting point and destination, have a deep understanding. That is not only to know these, but also know why. For the depth distribution is concerned, the key essence of the heart is’ What is the depth? ‘, Or’ depth of how to measure? ‘The question, then is’ how to achieve the depth of this reasonable? ‘And’ reasonable depth of how to maintain? ‘And so on. In this paper, ‘the depth of distribution,’ depth ‘how to measure? ‘This issue should be explored with a view to help the reader. 1, for ‘a map, 3 tables, six fixed’ the depth of interpretation. Depth distribution model by the Coca-Cola operations in the mainland market summary from the practice of import, after the further practice of Master and other enterprises formed the theoretical system of a certain shape. Its purpose is to speak fast consumer goods companies operating a city market in the face of a large number of retail outlets selling point, point-to-end sale