Depth marketing model and import processes.docVIP

 PAGE \* MERGEFORMAT 22 Depth marketing model and import processes Previously described the basic idea of the depth of marketing model is based on the marketing value chain system in cooperation with the efficiency of the market and competitive advantage, this paper will present the model of basic elements and principles, and how deep in the regional market into marketing mode. Marketing in the implementation of the depth of the sense of the concrete operation is called rolling sales area (Area Roller Sales, ARS) - is through the organized efforts to promote the value of customer relationships in order to control the terminal, rolling cultivation and development of the market, to obtain competitive advantage in an integrated market , the impact of the regional market’s first effective market strategies and methods. Its focus on regional markets, core distributors, terminal network and enterprise customers, consultants and other core markets of the four elements of the interaction of co-ordination and balance. 1, the regional market Target the regional market through the macro-situation, the main competitors, the main distributors, terminal networks and consumers of information and data to fully investigate the establishment of marketing database. Based on the analysis in the market to develop in order to build the value chain as the core purpose of marketing, marketing strategy, and rational planning of marketing resources, the establishment of target management responsibility system and marketing system to support the platform; on the regional market intensive, emphasizing the quantity and quality of market share. 2, the core customer Core customers in the regional market, holds a certain sales network, has a certain operational capabilities, and business complement each other, and marketing of practical significance and future customers. Find, reach and strengthen its alliance with the core customers and co-operation is to build regional marketing value