Depth distribution and depth distribution of the future.docVIP

 PAGE \* MERGEFORMAT 11 Depth distribution and depth distribution of the future The late eighties, because of the immaturity of Chinese circulation industry, P amp;amp; G directly to the dealer sales managers are assigned to the Office, to help the dealers a comprehensive understanding, acceptance and practice of Procter amp;amp; Gamble’s marketing ideas, marketing strategies and methods. More important, sales managers and dealers with the construction and improvement of the network, along with management of logistics and promotion, direct participation of the salesman and the sales staff training and management to quickly enhance and improve the marketing capabilities of the middlemen. Practice has proved that such co-operation and effective delivery. Later, more and more enterprises begin to emulate this pattern. Still later, people are given a name from this model, called the depth distribution. Quickly, consumer goods industry, the people fell in love with the depth of distribution, many people regard it as a problem to solve channel ultimate weapon, there are some who boasted that this method is a panacea, there are a number of related theories, such as the ‘channel flat’ and so on. And we expect different, although the depth distribution has many advantages, there are many successful examples, but for many businesses, but always feel that this is a bitter medicine can not cure illnesses, so that they can swallow this , What is the reason for this? Today, the depth of the operating methods of distribution are quite mature, and there are many new innovations, many people began a new exploration, they are thinking the same question: depth distribution should be followed by what is it? 1. Distribution Management is a division of the core of The traditional distribution mode is the factory distributor end the second groups of providers to consumers, the entire marketing network pyramid arranged in the access level that is just for businesses only diff