Depth distribution of meeting new ideas.docVIP

 PAGE \* MERGEFORMAT 8 Depth distribution of meeting new ideas Since last year, pharmaceutical companies in order to ‘open up new markets to enter the rural areas’, ‘direct control terminal channel breakthroughs’ such as the depth of the theme of marketing has always been a ‘high fever’. Analogy, to the Sino-US GSK, CONBA loaded with domestic enterprises typical representative of the pharmaceutical industry have been carrying out a ‘mercury plan’ and ‘Hurricane 3000 action’, want to win with the national distributor concentric the future, and create greater glories . Of course, in-depth marketing is an integrated marketing communications process, involving pre-planning, channel implementation, information dissemination, and other aspects of brand building. However, we understand the depth of marketing strategy in order to achieve many of the implementation of part of most enterprises in the channel adopts a marketing tool, it is to organize all levels of distributors (Distributors) the depth distribution of the convening of the meeting. This article will specifically carry out in depth the process of marketing, how to enhance the product distribution will be the practical effect, from the distribution of the convening of the meeting the way to make a few ideas. A, dealers need? Dealers need? It is a good product? A good profit margin? Or a good marketing policy? In the two years ago to do marketing, to the dealer this ‘Miyoshi’, basically you can hitch distributor for the product to win a more substantial sales of the situation. However, in today’s pharmaceutical distribution patterns and changes to the marketing environment to do the distribution, in particular, the depth of distribution, ‘Miyoshi’ weapon has gradually lost its sharp edge: earlier non-branded drugs ‘terminal block’ has to brand-name drugs manufacturers in an extremely passive, are now they began a ‘channel blocking’, but also to enable dealers ready to make trouble, for brand-name drugs f