Depth distribution of the test of dealer management capabilities covering.docVIP

 PAGE \* MERGEFORMAT 9 Depth distribution of the test of dealer management capabilities covering These studies found that many industries: consumer goods in China From EMKT. areas of marketing, manufacturers in all the depth of the regional market distribution capabilities of its most critical factor in marketing success. For many types of consumer goods producers, from small retail stores sales continue to occupy a major share. Also, because of China’s distribution channels are very complex, the terminal type, widely distributed, the game rules are not uniform and other factors, making the factory is difficult to find effective ways to create its brand in the channel’s good image. Therefore, the distribution of the brand has become the key to victory. Although, as modern retail channels, especially the rise of supermarkets and hypermarkets, in some regions have emerged relatively concentrated retail trends, such as the decrease in the number of small shops. But in the country as a whole, for drinks, snack foods, common daily chemical products, paper products, batteries and other consumer necessities in terms of the manufacturer, through distributors, wholesalers and other distribution system established by the depth of business success or failure of the factory is still the key. The study also pointed out that many industries: almost all the well-known consumer goods manufacturers have established a strong depth of the area of distribution of benefits, such as Procter amp;amp; Gamble, Coca-Cola, Wrigley gum and so on. From the outset, these companies pay close attention to the depth of distribution channels to invest in the establishment of a relatively efficient implementation of the system. So far, in the business plans of these enterprises are still the rapid distribution capability as a sales capacity of the most important indicator. Therefore, I think that a company’s sales department of the most important indicators of performance evaluation is the nat