Depth competitive analysis of marketing channels.docVIP

 PAGE \* MERGEFORMAT 26 Depth competitive analysis of marketing channels Abstract: The depth of marketing channels and manufacturers in the industry of its own thinking on the basis of a systematic, well-constructed agents, distributors and end customers, including the depth of the marketing value chain. Depth of marketing channels for businesses to enterprises and end of each growing stability in the interests of the community, and boosting core distributor of control and management, and logistics, information flow, capital flow and business flow and effective flow, and thus create synergy and dynamic competitive advantage. Keywords: marketing; channels; competition; advantage Marketing channel is the transfer of products from producers to consumers by the hand through the channel, is the link between producers and end-user link, the construction of the enterprise’s key marketing strategy. Enterprises are to be invincible in the competition , it must under the guidance of modern marketing theory, according to the actual situation of their own, get rid of those past the traditional, outdated practices, in bold and innovative marketing channel strategy, and explore the Chinese market for the development of characteristics of the new marketing channel mode. First, the depth of formation of the theory of marketing channels, and Connotation Marketing channel theory originated in the environment, consumer-led product and industry marketing research exception, eventually forming a more complete theoretical system of marketing channels. Distribution partnerships, channel partners, distributors and channel partners, strategic alliance refers to a new kind of marketing channel strategy, channel marketing strategy that emphasized that manufacturers and channel members to support sustained and mutual relations, the aim is to establish a more proactive marketing team, the marketing alliance network or channel partners. From this point of view point of