Dual eleven declare- Traditional marketing is dead!.docVIP

 PAGE \* MERGEFORMAT 7 Dual eleven declare: Traditional marketing is dead! Such extreme title, appears to be quite shocking, in fact, the title is not the first time with Chiang Kai-shek, Harvard Business Review lt;lt; gt;gt; once wrote an article, ‘traditional marketing is dead’: including advertising, public relations , brand management and corporate media, including traditional marketing methods are no longer valid. many people are still in this line do not seem to realize that their departments or organizations have only a shell. Dual eleven this ‘24 hours’ shopping spree of the opening speed is astounding - the first one minute Alibaba platform influx of 1370 people, Alipay transactions exceeded 100 million yuan, the first 55 minutes, use Alipay transactions reached completion 6.4 billion. 5:49, trading volume exceeded 10 billion yuan, and last year reached ten billion took 13 hours. We take a look at two-eleven figures: the day Alipay turnover 35.019 billion, as the main payment instruments online shopping Paypal, yesterday paid more than 188 million items pen, the highest paid 790 000 Pen per minute, breaking its own record, according to the central bank released 2013 second quarter payment system operating data, in 2013 the national bank card Q2 consumer business items was approximately 3.06 billion pens, a daily average of about 34 million pens. Alipay payment items equivalent to 11.11 the day the country’s credit card POS machines Q2 brush on 5.5 days. This year Lynx ‘double eleven’ shopping carnival scale to 20,000 participating merchants, twice last year, covering electronics, apparel, home improvement, furniture, luggage, automotive, personal care and beauty makeup, baby, food, books, and many other industries, a total of more than 30,000 brands. Dual 11 a day this year, Lynx will produce more than 150 million parcels, and last year generated double 11 day package volume of 7,800 million pieces. This year, there are more than one million