Drinks auto second spring - health wine.docVIP

 PAGE \* MERGEFORMAT 7 Drinks auto second spring - health wine Under the overall economic slowdown and price context, China’s fast-moving consumer goods market is moving into lower growth, statistics, along with the continued deterioration of the economic environment, the Chinese soft drinks, packaged food and other consumer goods market growth slowed sharply the growth rate decreased from 15% in 2011, 10% in 2012 to 4.6% in the first quarter of 2014. More worrying is that, until the end of the FMCG industry situation continues to deteriorate, companies and distributors are In a painful torment. Channel victims: Holford Xin event, sounded the alarm for traders October 21 morning, the Beijing Daily gt;gt; lt;lt; written, published a news reporter - lt;lt; Beijing’s largest operators face bankruptcy gt;gt; Wine, Liquor big business survey directed at Beijing Beijing Holford Xin Trading Company ( hereinafter referred to as ‘Holford Xin’). As a large-scale supplier of hundreds of millions, Holford Xin was discharged in Beijing winemakers in the third (first and second respectively in Beijing Beijing Chaopi and sugar). As Wuliangye Liquor Series since 2000 the largest operator in the market, Chinese liquor distributors only listed company in Silver Base Group. From 2013 onwards, the silver-based annual report on the fiscal situation continue to show a loss of .2013, huge loss approximately HK $ 1.134 billion, the potential loss of 2014 remains. At the same time, a lot of wine auto sales fell significantly, an increasing number of wine distributors only to maintain the status quo, market expansion and propulsion force, resulting in the channel can not maintain their normal operations, the future will be more and more dealers disappeared in this market environment. How can find a way out? Market freeze, have appeared at all levels of city growth in decline Slowing the pace of development of the domestic retail market, the FMCG market also began to appear