Eight rule crack agricultural brand puzzle.docVIP

 PAGE \* MERGEFORMAT 3 Eight rule crack agricultural brand puzzle Eight brands of agricultural products do rule. Rule one: to seize public resources The first step in creating the brand strategy of agricultural products, is to find, identify and seize public resources, including the origin of resources and categories of resources, its ‘appropriation.’ About origin and category of resources, ‘enterprise’, for origin, higher origin, occupy category, playing their own brand, to do the representatives of origin and category. These resources for the creation of agricultural products brand is the most important strategic resource, and this is the biggest difference between doing industrial brand. Rule two: to do the boss quickly winning Do the brand, it is necessary to do to grab the boss brand. If you’re not the boss, the boss will look to do the market industry or category. An industry, a category can have only one boss, boss fewer resources, entrepreneurs should have a sense of responsibility and urgency. Do the boss, is to take the brand footprint to spread the king! Rule Three: Using culture shaping enhance brand Carrying food culture, cultural influences diet. Agricultural products from the fields to the kitchen table, in order to sell more expensive selling sell lasting, it must draw on the power of culture, the brand value. Therefore, mining, building, refining and disseminating the cultural values #8203;#8203;associated with food became necessary to create the brand. Cultural resources associated with agricultural products include: consumer awareness, consumer habits and dietary practices, such as food concept, food customs, tastes methods, such as the North South sweet and salty, spicy West acid is in this resource, but also cultural and historical resources such as product legend, celebrity stories. Rule four: the inherent quality differences, externalization The face of highly homogeneous products how to do? The inherent qual