Eight strategic enhance customer relationships.docVIP

 PAGE \* MERGEFORMAT 10 Eight strategic enhance customer relationships Top Ten U.S. marketing expert and former IBM vice president of marketing, Rogers said: ‘Get order is the easiest step, the key to selling real products sold to customers after. ‘Sales staff in order to become the winner on the marketing arena, after closing should also pay more attention to the promotion and customer relationship. 1, to carry out recreational activities Co-organized social activities with clients, such as organizing teams for competition, co-sponsored performances and so on, in order to raise its profile with customers closer distance. Kang-li-based food company to operate Hickory, most business comes from Group buy customers. In order to maintain good relations with customers, the company set up a special basketball team, looking for the opportunity to government agencies and leaders, clerks and other basketball games together. After the game, the proposal by company employees for dinner, so that the company employees and client-side staff to more exchanges is conducive to promote friendship. This exchange does not involve commercial issues, we felt very relaxed, and therefore the relationship between the two sides had further advance the leadership of both parties, the staff became friends. The company also organizes cultural performances, inviting customers to participate in joint rehearsal shows, which performed together. Customers like to have the company’s suppliers are happy to take the initiative to introduce their friends and his business. Group buy many of his new customers is that these old Group buy customers about them there. And there are competitors like slipped to a share of the customers have also been rejected. Second, the invitation to visit or organization leaders visited tourism, hosting the meeting Arrangements for the leaders of both visits, or invite customers to visit the factory to the factory seat travel, meetings, communication with customer