Eight trends in the development of pharmacies in 2009.docVIP

 PAGE \* MERGEFORMAT 8 Eight trends in the development of pharmacies in 2009 2008 is the drugstore industry event, the peak for the drugstore industry forums and training in a variety of endless dazzle people, then the development trend of pharmacies in 2009, what is it, I make a prediction. One of the trends: high-margin senses Drugstore chain executives found that relying solely on high-margin to improve gross margin, bringing the bitter fruit of the inevitable are the two: First, to reduce customer loyalty, and the sharp decline in visitor traffic; second, the image of the invisible loss of pharmacy, consumers because of In such a pharmacy can not buy brand-name drugs, but the clerk strong push some species, resulting in resentment. Impression of the pharmacy discount. As the industry’s largest union, PTO advocates: Main push ‘potent varieties’, rather than high-margin variety and promotional efforts, to do justice to three: Choose a good manufacturer and good products (quality and efficacy of the absolute clearance) worthy of consumers, selling a good price (gross margin is relatively high, but lower than the retail price of brand-name products), worthy of the enterprise; shopkeepers have a reward worthy of their own. This product is in line with the standard strong-efficient products, strong-efficient products from top to bottom of Chain Drug Stores have to buy their own and use, so that when staff recommended fewer psychological barrier. Like I once sold Nin Jiom CHUANBEIPIBA refining honey paste, up to now is still a relevant does not hesitate to buy as soon as the product. In addition the main push high margin profit margins will be controlled at a reasonable range. The trend of the two, and meticulous management era Retail is a skilled work, retail and non-events, retail and was equally non-trivial, since it is the retail drug retail, on the whole they should abide by the law of retail, which is doing a good job every detail to implement refined