Eight strong brand to build the region Misunderstanding.docVIP

 PAGE \* MERGEFORMAT 13 Eight strong brand to build the region Misunderstanding Has received a lot of dealer friends phone, asked me how to do how to enhance the sales of the brand, and even some dealers take into account a number of brands a friend asked me to help him choose one. So take advantage of lectures in the solar Expo in Zhengzhou opportunity to specially prepared ‘to build a strong brand, the eight regional misunderstanding’ of the course as everyone’s reply, the following cut-off election for the lecture part. Misunderstanding a cognitive dislocation, not to spend money to do the brand Have such a story: a farmer who tended a cow, at the beginning of the village of grass were also many cattle are also small, but a few years later, more and more cattle, grass and less and less, while the can no longer keep cattle out of a lot of milk as before. However, the farmers do not want to immediately kill the cattle, but also do not want to give it to add an expensive powerful feed. Therefore, fewer and fewer milk cows, but farmers laissez-faire attitude, although dissatisfaction but also unwilling to increase its input. This is the ‘milking strategy’ sources. While water heater is still on the market to sell, but there is no strong feed - brand effect. Result is nothing less than the product ‘milk’ less and less, but the branding in order to save costs, had to go with the flow, so the vicious circle began to take shape, dealer price competition in order to enhance the sales staff had to battle the rising cost of the final big, getting lower and lower profits, we all set inside unable to stop. In fact, this is the brand of the biggest myths, they dare not spend money on doing the brand, but in this brand and advertising can be seen everywhere in the world, will not do brands work? In 1996, U.S. President Clinton to seek re-election, but troubled by his biggest problem is Taosexinwen. So he invited a group of advisers work requires planning, so there is a