Emotional selling lubricants.docVIP

 PAGE \* MERGEFORMAT 5 Emotional selling lubricants Any marketing activities, are relationships between people, and man is the most emotional. Therefore, the salesmen to sell goods to customers throughout the process, can take full advantage of this favorable factor is emotion. The use of well, you can narrow the psychological distance of each other smoothly purchases. Here we sell a few stages to analyze the role of emotions in marketing. 1. Selling pre-emotional communication From the beginning of marketing exposure, if the customer shut out or ignore it, salespeople lose sales targets, merchandising will become empty talk. Salesmen in the discovery of potential buyers, their clients, to fight for the initiative, enthusiasm which greeted the chitchat in the injected emotional factors, so that customers feel you are sincere, depending on you for their own people. In this way, a successful marketing will be started. A salesman selling gemstones are hesitant to see a middle-aged woman standing on the counter, they Yingshang Qu said: ‘I’m glad you can come here, I am pleased to serve you, you spend that things will make you more beautiful, but your husband will be more like you. ‘ Openings ranging from middle-aged women, a salesman said: ‘You bought this thing, just want to sell can sell a high price for your home is also a contribution to the Well!’ Middle-aged women finally moved heart, please come up with counter-ri gem salesman to select. Salesman’s success lies in the warmth from the customer at home starting harmony, in conjunction with taking into account the added value, is like an old friend of a friend in good faith for the sake of this emotion into the first step is to retain customers. 2. Sell into the emotional To retain the customer, but also can not guarantee that it will succeed in marketing, customer there are a lot of doubts not been lifted, a salesman should follow up a victory to advance, the concept of good police Yen color rapidly