Employer brand meaning and influence of.docVIP

 PAGE \* MERGEFORMAT 22 Employer brand meaning and influence of [Abstract] clarify the meaning and nature of employer brand will help the employer branding practice. The author first summarizes the content of the employer brand, content, dimensions and other aspects of domestic and foreign literature, the definition proposed by the employer brand and model dimensions; then proposed in the employer brand practice employer brand and other variables affect each other phenomena; last employer brand research in the future, and the employee perspective is proposed based on a comprehensive model of employer brand. [Keywords:] employer brand; content dimension; influence; integrated model Since the concept was put forward from the employer brand has become a popular topic of the business community, major institutions (such as lt;lt;Fortunegt;gt;, Hewitt, ChinaHR, etc.) named the best employer is especially noteworthy. To recognize the connotation of the employer brand and the nature of the content necessary to identify the employer. According to internationally accepted interpretation, the employer is an organization, the employees were organized, purposeful activity, and the wages paid to employees of the legal and natural persons. In the “employer brand “Research in the Category of” employer “should have more meaning, shall mean the specific labor relations and workers corresponding to the other party, refers to the employment of the organization (Ding Xuefeng, 2007). 1 Implications of the employer brand 1.1 The employer brand definition: employer brand (Employer Brand) from the classical concept of brand theory, reflect the objectives of employers and employees (Target Employee) (ie existing employees and potential talent) between. Ambler amp; Barrow (1996) for the first time referred to the concept of employer brand, and is defined as: “The employer brand is provided by the function of the employment relationship, economic and psychological ben