End of the distribution - the concept of distribution system.docVIP

 PAGE \* MERGEFORMAT 10 End of the distribution - the concept of distribution system Case 1 Earlier this year, a small toy factory in Hebei Province, director of Chengdu with its own products to the market to open up the southwest. Light of prevailing circumstances, they love the children’s toy plane model aircraft as their main commodity. The wholesale market in Chengdu lotus pond rented a booth display and sell their products in order to exfactory sales consignment goods also to the lotus pond, a large number of wholesalers to increase point of sale. Here was the model aircraft airplane. Aircraft type zero-batch product quality and price of the retail price of the retail margin advertising distribution package Hebei Aeromodelling aircraft assembly aircraft can use the 2.505.00100% Television advertising has several large aircraft, model aircraft toys wholesaler bags of similar aircraft, model aircraft assembly aircraft can use the 5.009 .0080% toy wholesale points, boxed As the wholesaler not pay much attention to this product, product performance, do not understand, can not be a good introduction to the retailers to make sales intermittent. Most retailers do not know the product, so that consumers can not buy, the lower sales volume. Automatically withdrawn after 3 months in Chengdu, Southwest China market and hand over to others. Pity! Case 2 Magic card magic tower is a very kinds of fun toys, started in 1998 on television advertising, the children looked after it very interested in advertising, resulting in their appetites. The toy wholesale market in Chengdu at this time, only two points, and individual retail outlets, wholesale sales of the product, the majority of retail outlets, not the same as purchase points, not the product information. A month later the market had no fewer than three brands of devil’s tower, and the price is lower than magic card devil’s tower, which opened up the devil’s tower, the market was quickly seized. For others to