End liquor death Agency (in).docVIP

 PAGE \* MERGEFORMAT 9 End liquor death Agency (in) End liquor puzzle two: the core competitiveness of high-end liquor products what? With the political business consumption bubble, high-end liquor products competitive factor is undergoing profound changes, affecting the growth of high-end liquor products to consumers more elements of universal concern, opportunistic high-end liquor brands appear increasingly unlikely, but with deep brand History and Excellence endorsement producing high-end liquor brands will increasingly become a consumer favorite. Indeed, Mao Fifth Flying with Cape five core products basically followed the high-end liquor growth path, and thus made a lasting success. Flying Moutai Maotai packaging is really far from extravagant and luxurious, white cardboard box, white feeding bottle, wrapped full bottle labeling, plastic lids, etc. These packaging materials costs, whether commercial or design styles are hardly high-end But is such a very common package but the achievements of Chinese high-end liquor benchmark, leading Chinese liquor prices peak, Wuliangye Yibin Pu five products also very common, crystal glass, labeling paper, transparencies, card boxes, etc., its packaging business costs Similarly low, but it is such a universal featuring five leading high-end liquor Wuliangye mission, its single-product sales volume amounted to several billion dollars, creating a Chinese high-end liquor few single-product sales champion. Maowu Cheng successful elements from the point of view, Future high-end liquor will highlight the core competitiveness of products in the following six aspects. High-end liquor products core competencies: product scarcity. Product scarcity first criterion is the capacity scarce! Why is the price eventually can lead the Chinese Maotai liquor price band? Maotai production capacity is extremely scarce! A market research shows that Maotai high capacity requirements should be 200,000 tons / year scale up and down, bu