Endless Love - advertising campaign of the emotional appeal.docVIP

 PAGE \* MERGEFORMAT 7 Endless Love - advertising campaign of the emotional appeal In order to love, people unwilling to do nothing, people hesitate to abandon the rights of individuals of wealth and social morality, Qingshenjianfei risk of suicide or even homicide. Vienna Scientists believe that people are usually only willing to pick up, and do not want to give, but in the face of the person you love to give more than that obtained from pleasure. Because the love itself is the best interests of, love itself has its own moral logic, love no limit. The product could also be never-ending love, the children with their dolls and toy bears a similar one between the intimate relationship - simply asked to speak, to give it to eat, ‘disease’ of the tape it to the hospital, do wrong trouble will be penalized, if the lost doll, the children will be a world of darkness. Do not think that this fetish complex occurs only in between the children and toys, in Germany a very popular saying: ‘car is a German favorite child. ‘In fact, some people maintain care of their vehicles, even more than his own children were dedicated. They will give car from pet name, in the radiator cover painted big eyes, when the car made ‘obstinacy’, unwilling to walk, like coaxing to persuade the same car with a child. To give the brand some sort of emotional well-known advertising industry has become the common sense (especially for those alternative products), advertising planners are always trying to use emotion to influence consumer purchasing decisions. However, pure emotional advertising to resort to a very high failure rate, the industry is expected to reach 95%. Why? Because every business is playing an emotional card, the effect was soon offset by - the dawn of the supermarket inside the right Robust and Wang Lee Hom’s Wahaha will do what choice? Despite this, there are very few brands successfully pushing the brand reached its peak of love, their secret so? Faced with increasingly de