Endorsement strategy liquor brand Phoenix Nirvana.docVIP

 PAGE \* MERGEFORMAT 6 Endorsement strategy liquor brand Phoenix Nirvana China’s liquor industry, the traditional brand more competitive environment and competitive means of extremely complex. Endless stream of late-coming brands, great variety of marketing concepts, putting the cart before the powerful marketing, brand development disregard for the law. Upsets the Chinese Liquor Industry pitch darkness, but also countless brands suffer. It is in such an industry environment, there are still a number of brands thrust, vertical and horizontal markets. Present geo-brand liquor brand success is a model of revolution. The genius of business is: the brand change from the start, categorically rejected the decades to cultivate, and with a clear geographical color ‘high-ditch’ brand new brand of vitality to a more ‘present edge’ Instead, through the model market construction and rapid reproduction to markets, and thus will ‘present and future fate’ to play caused by the country’s leading wedding brand, fame and fortune pairs were. Sichuan Tuopai wine is Di Dangjiu brands dominate the market, superior products market, although cardiac involvement, but its has been ‘low-end brands’ corporate image affects consumer, high-end brand difficult to accept. Rush into, brand is not strong, not worth the candle. Take on the cause, willing to wine brand stand out, in the form of products and corporate image of the demands is a kind of new ideas, new culture, a new image, willing to wine products from Sichuan mask Tuopai a competitive disadvantage. To achieve a successful brand marketing strategy. We have carefully analyzed the above brands, we can see that their common characteristics: to circumvent the original brand advantage of vulnerable or with the original brand to launch new products, and when the hidden weaknesses in the dissemination of play strengths, to provide support for their ideas and credibility of . In the package, but has played the role of endorsements and