Enterprise Event Marketing Communication Strategies.docVIP

 PAGE \* MERGEFORMAT 14 Enterprise Event Marketing Communication Strategies Abstract With the continuous deepening of economic globalization, enterprises will face more severe challenges, it is necessary to survive and develop on the market can not be separated. Market competition intensifies. Makes the enterprise marketing expenses continue to increase, event marketing, as a significantly lower cost and effective marketing strategy has already begun to attract Chinese enterprises, especially SMEs, concern. How to improve the scientific nature of the event marketing strategy to strengthen the implementation process of the normative is that an enterprise must pay attention to and discuss the important issue. Based on the analysis of the meaning of the event marketing communications, characteristics and its strategy, based on the events of our businesses can use their existing marketing strategy, gave a preliminary discussion and made a number of relevant recommendations. Keywords: event marketing; communication theory; Strategy 1, corporate event marketing content and features of the spread of 1, event marketing, content Event marketing is the marketing in the real and without prejudice to public interest, there are plans to plan, organize, hold and use of newsworthy events, by making hot news effects of the events to attract media and the public interest and attention, a view to increasing social awareness, build good corporate image and ultimately promote the purpose of selling products or services, means and methods. Event marketing communication companies have obvious commercial marketing promotional in nature. Follow the nature of the incident spread, corporate events marketing communications mode of operation can be divided into two categories: First, the use of the existing social hot event or topic; second is a man-made media and public attention a hot event or topic. ‘Containing China’, ‘rally’ is the operation of the social practices in these