Enterprises in the marketing process the need to look back.docVIP

 PAGE \* MERGEFORMAT 9 Enterprises in the marketing process the need to look back Today, Chinese companies, the brand is in the stage of rapid development, many large enterprises have to go abroad to war the world, but so far, but not an international big brand appears. The harsh reality we have very ashamed, reflection, then, what causes such a result? This not only requires companies to conduct their own thorough, comprehensive analysis and perspective, we need to work together. As a planner, over the years have been continuously observe, participate, from all different angles trying to analyze and summarize, in order to contribute its own modest means. First, the marketing environment audit 1, demographic What are the main demographic environmental trends will create opportunities or threats to business? the company should take action to respond to these trends? 2, the economy in income, prices, savings and credit developments and changes which will affect the company? what action the company has long been a tendency to react to these developments? 3, the ecological of natural resources and energy companies need the availability and cost of the prospect? of companies in the prevention of pollution and resource conservation role, the company concerned to what extent the measures taken? 4, production in the production technology and processing technology, what are the main changes have taken place? The company’s view on how these technologies? What are the main substitutes can replace the similar products? 5, the political What are the implications of marketing strategy and tactics of the regulations recently introduced? should be noted that national, provincial (municipal and local what action? In pollution control, employment, products, security, advertising, price management, which occurred in the field will affect the marketing strategy of the company’s event? 6, culture public companies and attitude of the c